Generation Z is expected to account for 40% of all consumers by 2020. The question is now -- who is this young generation and how do we best market to them?
The Marketer's Guide to Generation Z takes a deeper look into this generation and how to reach them:
- Demographics & Characteristics
- Media Habits
- How They Shop
- Brand Expectations
- And More...
Download the Gen Z guide today to help you understand this valuable group of emerging consumers.